Meet the team of

Our Team

Ruben Javier Morales, Jr. – Founder & President

Mr. Morales’ early immersion in his father’s car dealership nurtured a deep-seated passion for the industry. Transitioning from apprentice to adept salesman, he swiftly mastered the art of salesmanship, vehicle delivery, and immersed himself in the intricate workings of the mechanical side of the automobile industry.

Venturing into entrepreneurship, Mr. Morales established his own mechanic and body shop business in 2002, a testament to his unwavering commitment to excellence. Recognizing the need for a holistic approach to customer service, he expanded his business to include a towing service, ensuring that clients faced with mechanical issues were not only provided with solutions but also offered a means to transport their vehicles for repairs.

In 2007, Mr. Morales’ visionary leadership propelled him to diversify his business further,
acquiring a tow truck and subsequently expanding his truck fleet to include a boxed truck for transporting parts, dumpster trucks, trailers, and flatbeds. This expansion not only showcased his business acumen but also underscored his commitment to providing comprehensive services to his clientele.

In the face of challenges and obstacles, Mr. Morales’ unwavering commitment to his employees and their well-being led him to establish his own Union. This proactive approach not only addressed issues such as racial profiling but also ensured a supportive and inclusive work environment for his team.

With over four decades of experience and a wealth of knowledge in the automobile and
transportation industries, Mr. Morales’ leadership is unparalleled. His dedication, resilience, and unwavering commitment to excellence make him a formidable leader, poised to lead his Union into a future defined by progress and inclusivity.

Erendira Morales, Vice President

Erendira Morales stands as the steadfast and supportive partner to Ruben Javier Morales, a union that blossomed in 1994, and has since flourished, nurturing three remarkable daughters into adulthood.

With grace and dedication, Mrs. Morales assumes the multifaceted role of Office Administrator, embodying the essence of efficiency and proficiency in every aspect of her responsibilities.

From orchestrating the seamless functioning of the office to meticulously overseeing payroll, dispatch, and financial records, she exemplifies unparalleled competence and dedication.

Her unwavering commitment to excellence extends to providing invaluable support to the entire staff, ensuring the smooth operation of daily tasks and facilitating a harmonious work environment.

Mrs. Morales’ illustrious career trajectory spans diverse industries, including Auto Sales
Dealership, Mechanic and Body Shop, towing business, and Truck and Transportation business.

Alongside her esteemed husband, she boasts a wealth of expertise and acumen, navigating the complexities of these industries with finesse and precision.

Beyond her professional endeavors, Mrs. Morales is a pillar of strength and resilience in her roles as wife and mother, infusing every aspect of her life with unwavering love and devotion.

Her commitment to nurturing her family and fostering a nurturing home environment is a testament to her boundless compassion and unwavering dedication.

In addition to her myriad responsibilities, Mrs. Morales embraces the importance of personal well-being, dedicating time to maintain her physical health as a part-time Zumba instructor. Her commitment to holistic wellness underscores her balanced approach to life, embodying the essence of vitality and vitality.

Erendira Morales epitomizes the essence of grace, resilience, and unwavering dedication, weaving a tapestry of excellence in every facet of her remarkable journey.

Her unwavering commitment to her family, her profession, and her personal well-being serves as an inspiration to all who have the privilege of crossing paths with this extraordinary individual.

Linda Nuño – General Director

Our Director epitomizes the essence of a lifelong social justice advocate—an embodiment of resilience, determination, and unwavering conviction. Her journey stands as a testament to the boundless potential that lies within the human spirit, demonstrating that with heart, strength, intelligence, and unwavering diligence, any obstacle can be overcome, and every dream pursued.

Born in California on January 18, 1980, she was thrust into the international spotlight at the tender age of three, becoming one of the few fortunate FBI missing children to emerge from adversity with the ability to share her tale. Placed under the Hauge Convention, her survival amidst challenging circumstances serves as a testament to her remarkable fortitude and resilience.

Following her rescue from a third-world orphanage by dedicated family members, her journey took an arduous turn as she encountered adversities that would shape her unwavering commitment to social justice. Despite facing numerous traumatic experiences, being a victim of sexual assault, including the heartbreaking legal kidnapping of her daughter Tiffany due to the corruption within the Texas Family Courts, she remained steadfast in her resolve to stand up for what is right, and being an advocate and voice for victims of all kinds.

In her professional pursuits, she has exemplified excellence and dedication at every turn.
Beginning her career at the age of 18 within the esteemed CTM Transportation Department under the leadership of Don Fidel, she laid the groundwork for her future endeavors. Venturing into the realm of international trade, she showcased her expertise as a Maritime broker for Meritus de Mexico, representing distinguished organizations at embassies across Spain, England, and France. At age 22, her global journey continued as she navigated the intricate world of industrial logistics, overseeing the import and export of industrial tires from Japan through seven international ports before reaching Mexican customs.

Her commitment to intellectual growth and professional development is reflected in her
extensive educational achievements. After graduating from Universidad del Valle in Mexico with degrees in Psychology and Law, she embarked on a journey to deepen her understanding of aviation through specialized training at Millenium Aviation in Canada and McCrerry Aviation in McAllen. Her dedication to serving others extended to the medical field, where she obtained certification as a Phlebotomist from the Phlebotomy Institute in Austin and delved into the nuances of Child Development at Texas A&M University.

With linguistic prowess spanning multiple languages—Spanish, English, Italian, and
French—she possesses a global perspective that transcends boundaries, enabling her to forge meaningful connections and advocate for change on a global scale.

Our Director’s remarkable journey—from adversity to empowerment—stands as a testament to the transformative power of resilience, courage, and unwavering determination. Her unwavering commitment to social justice and tireless advocacy for the voiceless inspire all who have the privilege of crossing paths with this extraordinary individual.

Hilda Duarte – Director of Marketing

Hilda Duarte’s illustrious career spanning over two decades in the field of education, from 1994 to 2015, is marked by her unwavering dedication and remarkable achievements. Throughout her tenure, she served in multifaceted roles, with her most enriching experience being as a District Community/Parent Liaison. In this capacity, she adeptly guided students and parents alike, empowering them to set ambitious goals and facilitating their journey toward unparalleled academic excellence.

Beyond her outstanding contributions to education, Hilda is recognized as a fervent local
political advocate and activist, deeply committed to championing community causes, particularly those concerning discrimination and civil rights violations. Her unwavering commitment to social justice was exemplified when she stood as a co-defendant alongside Rey De Los Santos in a pivotal lawsuit against the City of Dallas regarding the redistricting plan in 2012.

Although the lawsuit was ultimately withdrawn to ensure the timely progression of the 2013 May Elections, her bold stance resonated as a testament to her steadfast principles.

Hilda’s passion for law and justice blossomed during her tenure at the Equal Employment
Opportunity Commission (EEOC), where she served as the esteemed secretary of the litigation department, providing invaluable support to a cadre of distinguished attorneys.
Her indomitable spirit and unwavering dedication to public service are further evidenced by her exemplary tenure on the City of Dallas’ Board of Adjustments Committee, where she served with distinction for three years, spanning two terms. Additionally, her appointment by Commissioner Garcia to the Citizens Elections Advisory Commission in January 2016 is a testament to her unwavering commitment to democratic ideals.
Hilda’s leadership prowess and unwavering commitment to community empowerment were further honed during her tenure as a member of the Greater Dallas Hispanic Chamber of Commerce Inaugural Leadership Institute Group in 2005. Her philanthropic endeavors extend far beyond professional realms, as evidenced by her longstanding involvement with Navidad En El Barrio’s Amigo’s Board, where she dedicated countless hours to distributing meals to less fortunate families and providing companionship to the elderly in the West Dallas community.

As a stalwart member of the League of United Latin American Citizens (LULAC), Hilda has demonstrated exceptional leadership acumen, serving five years as National Chaplain before being elected President of local Council 4782 by her peers. Her active engagement in political
discourse is further underscored by her membership in the Dallas County Tejano Democrats.

Hilda’s tenacity and advocacy were instrumental in her role as secretary of the Coalition Against the Relocation of the Argos Cement Plant in 2016. Additionally, her pivotal efforts in reversing the West Dallas evictions into homeownership in August 2017 underscore her profound impact on community welfare.

Her journey towards excellence commenced at a young age when she embarked on a remarkable professional odyssey. From her formative years at CTM Transportation Department under the esteemed leadership of Don Fidel to her tenure at Meritus de Mexico as a Maritime broker, Hilda’s career trajectory was marked by unparalleled determination and resilience.

Her international endeavors, spanning the embassies of Spain, England, and France, and her tenure at Solideal importing and exporting industrial tires from Japan, underscore her global perspective and multifaceted expertise.

Hilda Duarte’s unparalleled contributions, marked by her unwavering commitment to social justice, community empowerment, and excellence, serve as a beacon of inspiration to all who have had the privilege of crossing paths with this remarkable luminary.